The ASU Brand

Branding is more than instructions on how to use the ASU sunburst logo. It's a much broader concept including color, typography, fonts, photography, language and tone, and much more.

To help you produce communications that fully represent the ASU brand, the ASU Communication Guide is a collection of guidelines (or standards that are expected), information about branding in general, a definition of the ASU brand, downloadable logos, a toolbox of templates and various other resources to help you produce ASU-branded communications.

Read more