/IV. Text and Content

  1. Text is presented in sans-serif fonts only. Text is presented in sans-serif fonts only. Allison font has been replaced in graphics with Akzidenz-Grotesk or Arial in content.
  2. Read more on conveying information with color The communications tone and style is appropriate for the audience.
  3. Writing follows the ASU Style guide.
  4. Content is concise, accurate, and up-to-date.
  5. Changes in the natural language of a document's text and any text equivalents (e.g., footnotes) are clearly identified.
  6. Read more on conveying information with color Written content is free of spelling or grammatical errors.

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