Using Trademarks and Registered Marks
The university logo and word mark, mascot, and seal are registered marks of Arizona State University and must include the ® designation whenever they are used. Please ensure these designations are included on the marks in all publications and printed uses. In addition, the first instance in a publication of any of the marks below used in verbiage must include the ® designation:
Arizona State University
Sun Devils
Sun Devil
Arizona State
ASU
The use of "Devils" requires a TM designation.
Any individual, organization, or company wishing to use Arizona State University's logos and trademarks must obtain the right to do so in writing from the university. All uses of Arizona State University's logos and trademarks must be licensed and shall be regulated by the Trademark Licensing Program at ASU. Additional information about the university's trademarks and the licensing of these marks can be obtained at www.asu.edu/purchasing/tm/index.html and from ASU Trademark Management at (480) 727-7848 or (480) 965-5499.
For more information about the use of these official marks in merchandise and about the Trademark Licensing Program at ASU, contact:
ASU Trademark Management Coordinator
Arizona State University
1551 S. Rural Rd.
Tempe, AZ 85287-5212
(480) 965-5499
Fax: (480) 727-9800