Use of ASU logo and lettering on campus buildings
- On traditional campus buildings, the use of the ASU sunburst logo is not necessary because the brand identity has been established on all campus entries and signage. Buildings shall be identified by the building name and will not be identified using endorsed brand logos (e.g. logo of the college, school, or other unit). Like most traditional campuses, individual buildings typically have the name of the building integrated into the architectural design.
- Individual campus buildings are allowed to have approved building names, uniquely integrated into the design.
- All building names must use the university standard font (Frutiger).
- Internally illuminated building names are not permitted on traditional campus buildings.
- All campus building signage must be approved by the Office of the University Architect.
Examples of building letters designed to integrate with the architecture.
Use of ASU logo and lettering on Urban Buildings
- On the exterior of urban buildings (non-traditional campus settings), the ASU sunburst logo shall be used exclusively. Urban buildings may have building names uniquely integrated into the design, but all building names must use the university standard font (Frutiger). Internally illuminated building names are permitted for use on urban buildings.
- All urban building signage must be approved by the Office of the University Architect.
ASU Illuminated Logo
The ASU illuminated logo shall only be placed on buildings that exist within the urban environment as well as buildings that are located outside the perimeter of the traditional campus. The illuminated logo may also be incorporated into campus entry signs and landmarks. The ASU illuminated logo must be strategically installed for maintenance accesibility. The design standard for this sign requires internal illumination to support backlighting. The logo shall be painted metallic silver using Matthews sign paint MP18091.
Example of the ASU logo as a sign.
Use of Endorsed Brand Logos on Campus Building Identity Signage (Wayfinding)
- Exterior campus building identity signage shall not display endorsed brand logos.
Use of Endorsed Brand Logos, Single User Buildings
- The endorsed brand logo of a unit may be displayed inside a primary entry within the interior of a building only when occupied by a single unit.
Use of Endorsed Brand Logos, Multi-User Buildings
- Endorsed brand logos shall not be displayed in public lobbies within the interior of a building when occupied by multiple units that share a single floor. In these buildings, one endorsed brand logo may be displayed within entries and/or lobbies that are exclusive to a unit.
- In the case of a multi-use building with a single unit on an entire floor, that unit may display one endorsed brand logo in the elevator lobby or other public lobby on that floor. However, in this situation an endorsed brand logo shall not be displayed inside a primary entry to a building. This policy applies to cases where a primary entrance is a building lobby.
Donor Signage Policies and Standards
Donor recognition signage should reflect a consistency of signage quality and appearance in each facility throughout the university campuses.
- Donor recognition signage is an aspect of environmental graphic design. This professional discipline is led by designers specifically trained in environmental graphics. These professional designers may also belong to a professional organization called the Society for Environmental Graphic Design (segd.org). Normally these designers are independent professionals; occasionally these professionals are associated with vendors.
- Donor recognition signage shall reflect the maturity, sophistication and integrity of the university.
- Donor recognition signage should be designed to the highest possible standards, as exemplified by the annual SEGD design awards program.
- Examples of this quality are also found in institutions with strong philanthropic support and signage programs, such as museums and the performing arts.
- Donor recognition signage should be flexible and designed for the circumstances of each gift and the architectural context of the signage.
- Each facility shall have a coordinated and a comprehensive signage plan. There should be a heirarchy of signage, reflective of the nature of the gift, evidenced in the hierarchical value of the facilities to be named.
- The size of the gift shall not be proportional the size of the signage.
- The placement of donor signage shall not be determined by the donor.
- There shall be no corporate logos in donor recognition signage.
- All donor recognition signage shall use either Frutiger or Perpetua fonts.
- Each facility shall have a coordinated and a comprehensive signage plan. There should be a heirarchy of signage, reflective of the nature of the gift, evidenced in the hierarchical value of the facilities to be named.
- The Office of the University Architect must review and approve the final placement of all donor signage.
