Incorporating the Logo and Signature into Publications
Include the logo or signature on the front of every university communication piece (publications, web sites, etc.) and in the address block whenever an address block is included. The logo may be used instead of the signature whenever the name of the university is fully and predominantly included elsewhere on the front. For larger publications, the logo or signature must appear on the cover, title page, and back cover.
A publication includes, but is not limited to the following:
Advertisement
Announcement
Banner
Billboard
Brochure
Document
Flier
Form
Event Program
Invitation
Newsletter
Postcard
Poster
Report
When using a publication as a self-mailer, the signature and address block must be placed in the upper left-hand corner on the mailing address side.
Incorporating the Signature into Advertising
The signature must always appear in one of the approved configurations for all advertising applications.
Guidelines for Printing a Banner
Include the logo or signature in a size visible from a distance on a banner. Use the signature if the words "Arizona State University" are not included elsewhere on the banner. All other standards apply (i.e., area of isolation, color, etc.). Banners are allowed on buildings only if they are advertising a specific event or period of time (winter session registration, for example). Any exceptions for banners are handled the same as other standards exceptions.
For further information on ordering a banner, contact the Noble Library Copy Center at (480) 965-2679, by fax at (480) 965-8872, or by email at (copycenter@asu.edu).
Use of Trademarks in Text
ASU Trademark Management also requires that the first instance in a publication of any of the marks below used in verbiage must include the ® designation:
Arizona State University
Sun Devils
Sun Devil
Arizona State
ASU
The use of "Devils" requires a TM designation.
For more information, please contact ASU Trademark Management at (480) 727-7848 or (480) 965-5499.
Mastheads
The logo or signature must appear on the front of the publication and may be used within the masthead. The titling for the masthead must never replace configurations of the logo or signature.
Forms
The logo or signature is required on all ASU forms. Forms that require an address block must include the signature. If the address block is not required, the logo may be used instead of the signature. Using the word mark alone is prohibited.
Incorporating the Logo into Other Graphic Elements
It is important to follow the guidelines regarding the area of isolation. Boxes, rules and other graphic elements must not compete with the logo and should remain outside the area of isolation. When using the logo or signature with photos, please follow the standards in the Using the Logo and Signature with Photos section.
