/Using the Logo and Signature with Photos

Using the Logo and Signature with Photos

Acceptable 4-color
When using the configurations over a 4-color photograph, the logo or signature must be either maroon and gold or reversed to white. The placement of the logo or signature should be in an area of the photograph where there are no distracting patterns or elements. When using the white logo or signature, the photograph should be seen through the sun area.

ASU logo and word mark over a photograph

ASU logo and word mark over a photograph

Acceptable 1-color
When using the logo or signature over a 1-color photograph, the logo or signature must be either black or reversed to white. In both cases, the photograph should be seen through the sun area. The placement of the logo or signature should be in an area of the photograph where there are no distracting patterns or elements.

ASU logo and word mark over a grey background

ASU logo and word mark over a grey background

 

Unacceptable 4-color
When using the logo or signature over a 4-color photograph, it is unacceptable to place the logo over an area of the photograph where there are distracting patterns or elements. It is unacceptable to use the black logo with a white sun in any 4-color application.

ASU logo and word mark over a busy photo background

 

ASU logo and word mark over photograph

Unacceptable 1-color
When using the logo or signature over a 1-color photograph, it is unacceptable to place it over an area of the photograph where there are distracting patterns or elements. It is unacceptable to use the white logo over an area that is of similar lightness.

ASU logo and word mark over a busy photo background

ASU logo and word mark blending into photographic background