/Examples of Unacceptable Use of the Marks

Using other typefaces in place of the official word mark is unacceptable.

ASU logo and word mark with improper font

 

Do not alter the word mark in any way (such as eliminating the word "University").

ASU logo and word mark with altered wording

 

Do not rearrange the logo and word mark configurations in any way.

ASU logo and word mark in an improper configuration

 

Do not angle or rotate the logo or signature. Do not add a shadow, dimension, or distort the logo or signature.

ASU logo tilted at an angle

 

ASU logo with a drop shadow

 

Use the signature configurations as distributed. Do not change the spacing between letters or spacing between the word mark and logo.

ASU logo and word mark with improper spacing

 

Use the original, high quality graphic files. Do not scan or recreate the logo or signatures. Do not use bitmapped images such as Tiff or Pict file formats for offset printed materials because of their poor reproduction quality. The EPS file format is scalable and provides better reproduction for offset printing.

ASU logo