ASU now allows its marks to be used as design elements in the specific treaments listed below. However, using the marks in these applications does not satisfy the requirement of an official logo or signature on all communications of the university. Uses of the logo and Sparky as a design element, water mark or in a screen tint as described below must be approved by Steve Swain.
As design elements: Portions of the ASU sunburst logo, signature and the Sparky mascot may be used as design elements, but only as portions of the whole mark. For example, Sparky's head may be used, but not removed from his body. The sunburst may be used, but not without the adjacent letter shapes.
As water marks and in screen tints: The sunburst logo, the word mark, and Sparky may be used as watermarks in appropriate uses. These marks may also be used in screen tints when used as a design element. All of the marks used in this manner must follow the applicable color standards for that mark.