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Using Trademarks and Registered Marks

Using Trademarks and Registered Marks

The university logo and word mark, mascot, and seal are registered marks of Arizona State University and must include the ® designation whenever they are used. Please ensure these designations are included on the marks in all publications and printed uses. In addition, the first instance in a publication of any of the marks below used in verbiage must include the ® designation:

Arizona State University
Sun Devils
Sun Devil
Arizona State
ASU

The use of "Devils" requires a TM designation.

Any individual, organization, or company wishing to use Arizona State University's logos and trademarks must obtain the right to do so in writing from the university. All uses of Arizona State University's logos and trademarks must be licensed and shall be regulated by the Trademark Licensing Program at ASU. Additional information about the university's trademarks and the licensing of these marks can be obtained at www.asu.edu/purchasing/tm/index.html and from Steven.Harper@asu.edu.

 

This page was last modified on December 1, 2011