The following typefaces are authorized for use in university signage and business systems. In addition, they are recommended for use in publications and other communication documents, whenever appropriate.
Serif Family
Perpetua and Perpetua Titling in regular, italic, and bold can be used for headlines, text, and address blocks.
Sans Serif Family
Frutiger in roman, italic, bold, bold italic, and black can be used in headlines, subheads, and text to complement the Perpetua typeface.
Berthold Akzidenz Grotesk Medium is used for body copy, in and out of the text box treatment for the enhanced branding style.
Berthold Akzidenz Grotesk Bold is used for headlines in the enhanced branding style.
Super Bold of Akzidenz Grotesk is not used in the enhanced branding style.
Complementary Typefaces
To enhance the dynamic and organic elements of the brand, complementary typefaces may be used in conjunction with those outline here.
To Purchase the ASU Typefaces
The approved university typefaces can be purchased online from www.fonts.com.
For information on address blocks and using secondary type with the ASU logo, visit the Secondary Type Useage section of the Communication Guide.