The official seal of Arizona State University is the official seal of the state of Arizona with the words "Arizona State University 1885" encircling it. Use of the seal is reserved for approved signage, formal and official documents such as diplomas, legal and official records, transcripts, programs for formal academic ceremonies, and any other legal agreements binding the university.
The university seal is a registered mark of Arizona State University and:
* may not be altered or embellished in any way,
* may not be used as part of a larger mark, title or graphic, and
* must include the ® designation whenever it is used.
Use of the seal requires prior authorization from the ASU Brand Council and is not available to download. To contact the ASU Brand Council, email Steve.Swain@asu.edu.
Who May Use the University Seal
The seal is used by ASU units only in very specific situations: formal and official documents such as diplomas, legal and official records, transcripts, programs for formal academic ceremonies, and legal agreements binding the university.
Use of the seal requires prior authorization from the ASU Brand Council. To contact the ASU Brand Council, email Steve.Swain@asu.edu or call (480) 965-3203.
Any individual, organization or entity external to the university interested in using the seal must contact ASU Trademark Management at (480) 727-7848 or (480) 965-5499.
How to Access the University Seal
The seal is protected by the university and not available as a downloadable file in the Communication Guide.
To obtain a digital file of the seal for an authorized use, contact Steve.Swain@asu.edu or call (480) 965-3203.
To obtain the seal for merchandise purposes, contact ASU Trademark Management at (480) 727-7848 or (480) 965-5499.
Colors for the University Seal
The university seal can only be reproduced in the official university colors or foil-stamped in the approved colors of gold, silver and bronze.
The seal can also be reversed to white over colors from the official palette. Do not use PMS 123 Gold for the seal.
Color Consistency
Ink colors are effected by many variables including printing method, paper color, texture and conditioning. Our objective is to achieve a very close color match to the official color palette within reasonable tolerances of the chosen reproductive method, paper and substrate.
PMS 208 Maroon
PMS 431 Grey
Black