Approved University Colors
The logo and signature should be reproduced in the official university colors.
Shown at right is the official ASU Pantone® color palette for print applications.
Process Color Ink Formulas:
Maroon PMS 208 coated/uncoated
C:0 M:100 Y:36 K:37
Gold PMS 123 coated
C:0 M:24 Y:94 K:0
Grey PMS 431 coated/uncoated
C:11 M:1 Y:0 K:64
|
|
|
|
|
|
Maroon PMS 208 Coated & Uncoated |
Gold PMS 123 Coated |
Grey PMS 431 Coated & Uncoated |
Black |
The logo and signatures must never appear in screen tints and must always appear in the solid color combinations described above. The logo and signature may not be in gold.
Differences in ink color may occur depending on the quality of paper or product material used. The final product must match the official PMS colors shown here.
Full Color
ASU Letters - PMS 208
Maroon Sun - PMS 123
Gold Word Mark - PMS 208 Maroon
Maroon
Maroon ASU Letters - PMS 208
Maroon Sun - surface
Word Mark - PMS 208 Maroon
Grey
Grey ASU Letters - PMS 431
Grey Sun - surface
Word Mark - PMS 431 Grey
Black
Black ASU Letters
Black Sun - surface
Word Mark - Black
Surface - Any solid color background that does not exceed a color value of 50% Black
Reversed
ASU Logo - Reversed to White or Ivory
Signatures - Reversed to White or Ivory
Sun and Surface - Any solid color background that exceeds a color value of 50% Black
Please see Usage with Photos for correct color usage with photos. See Unacceptable Colors below for more information on incorrect color usage.
PANTONE® is Pantone, Inc.™s check-standard trademark for color reproduction and color reproduction materials. Pantone® 208 Pantone® 123 Pantone® 431 Black
Embossing, Foil Stamping, Metallic Inks
The logo, signature, athletic mascot and seal may be foil-stamped in gold, silver and bronze. When using a signature format, both the logo and word mark must be in the same color. The minimum height when foil-stamping is 1/2 inch.
* Blind embossing is preferred over foil stamping because of the difficulty in matching foil colors
* Take extra care in matching foil colors to the approved color palette
* Matte foil colors are recommended over gloss foils
Metallic inks are acceptable in gold, silver, and bronze.
Unacceptable Color Use of the Marks
Using screen tints of the official university colors in any combination is unacceptable.
Mixing the official university colors in any combination other than the approved usage is unacceptable.
For 1-color applications, using screen tints in the sun icon is unacceptable.
Avoid using color digital files when outputting to a black and white laser printer. This will render the official colors of maroon and gold in screens of black and is unacceptable.
Mixing the official university colors in any reversed combination other than the approved usage is unacceptable. All applications of the logo or signature in reverse should use the same color for the sun icon as the background.
