University Logo
The sunburst logo (shown below) was introduced in 1995, replacing all other pre-existing logos for the university. The logo is made up of a sun icon that is incorporated into the 3 letter forms (A, S, and U) and provides a strong and recognizable graphic image of ASU's mission and purpose.
University Word Mark
The word mark (shown below) is a unique typographic element displaying the full name of Arizona State University in a customized typeface based on Perpetua Titling Regular. The word mark may be used on its own or in combination with the logo (see "University Signature" below).
University Signature
The sunburst logo combined with the university word mark is called the ASU signature. The examples below show two versions of the signature: the one on the left is landscape-oriented, and the other is centered.
The university logo and word mark are federally registered trademarks and:
- may not be altered or embellished in any way;
- may not be used as part of a larger mark, title or graphic;
- may not be used as a word; and
- must include the ® designation whenever they are used.
Endorsed Brand Logos
The university allows eligible units to use additional logos that conform to the university's endorsed branding architecture. Units that are not eligible for an endorsed logo should use either the logo of their parent entity or that of the university, and should represent their names as word marks only.
Who May Use the Logo, Word Mark and Signature
The ASU logo, word mark and signature may be used only by faculty, staff and units of the university when conducting university business. Voluntary faculty and staff organizations may not use these marks.
Most student organizations may not use these marks. However, paraprofessional student organizations may use the university's marks when representing the university. Paraprofessional student organizations are groups registered with the Student Organization Resource Center (SORC) whose primary purpose is to support Arizona State University in a particular area, such as admissions, community outreach or student government. Paraprofessional organizations include ASASU, Devil's Advocates, START and REACH, among others. It is expected that these groups will use a separate graphic identity from the university; however, because the students represent the university in their roles, it is also expected that the ASU sunburst logo will be included on the sleeve of shirts used for identification purposes.
Any individual, organization or entity external to the university interested in using any of the university trademarks must contact ASU Trademark Management at (480) 727-7848 or (480) 965-5499.
How to Access the Logo, Word Mark and Signature
The graphics download library of the Communication Guide contains all official versions of the logo and signature in several digital formats. Use of the downloads requires agreement to abide by the university standards within the Communication Guide.
The Minimum Reproduction
The minimum print reproduction size of the logo is 5/16 inch.
http://www.asu.edu/commguide/gsm/images/smlogo-print.gif
Area of Isolation for the Logo, Word Mark and Signature
The protected area around the logo, word mark or signature is called the area of isolation. No graphic elements, titles, text, background color changes or other design elements may occur in this protected space. The area of isolation is defined as an area equal to 1/2 the height of the logo and extending out on all four sides of the logo. In the example to the right, X equals the height of the logo, and 1/2 X on each side is considered the area of isolation.
ASU logo showing where to place secondary type
However, the area of isolation may be reduced to 1/4 X for web applications of the logo, word mark, and signatures. For example, if the logo used is 64 pixels high, the VSPACE and HSPACE attribute of the image should be no less than 16 pixels. When the signature is used, the area of isolation is still based on the height of the logo but surrounds the entire signature (see the examples below). When using the word mark, the area of isolation is based on the height of the capital A in Arizona.
Secondary type, as is used in return address blocks with the signature (as shown below), is the only exception to the area of isolation.
