/Color Palette

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PRIMARY COLORS

ASU's primary colors are maroon and gold. These two colors should be present in all applications, since they are the principle color-based elements of the ASU brand. ASU gray (along with black and white) complete the ASU logo color palette. These may be used as appropriate either in representing the logo or as secondary colors (see below).


R 153
G 0
B 51
#990033		 ASU Maroon
PMS 208
C:0
M:100
Y:36
K:37
R 255
G 179
B 16
#FFB310		 ASU Gold
PMS 123
C:0
M:24
Y:94
K:0
R 79
G 85
B 87
#4F5557		 ASU Grey
PMS 431
C:11
M:1
Y:0
K:64


 

SECONDARY COLORS

Secondary colors are to be used only as accents and are intended to provide special emphasis and flexibility in all communications.

R 86
G 142
B 20
#568E14		 Green
PMS 370
C:56
M:0
Y:100
K:27
R 0
G 142
B 214
#008ED6		 Blue
PMS 2925
C:85
M:24
Y:0
K:0
R 244
G 124
B 0
#F47C00		 Orange
PMS 1505
C:0
M:42
Y:77
K:0
R 175
G 165
B 147
#AFA593		 Warm Grey
PMS 402
C:0
M:6
Y:14
K:31