Brand values are the core values represented by a brand. These build an emotional connection with faculty, staff and students, as well as external audiences, and influence how stakeholders perceive and interact with us.
ASU's brand values are:
* Discovery
* Purpose
* Engagement
Discovery is a word encompassing learning, teaching and research. Some audiences believe research is accomplished at the expense of teaching. At ASU, teachers who are engaged in research are best able to communicate the most current understanding of a subject to their students.
All research, initiatives and programs at ASU are conducted with the public good in mind. Scholarship at ASU must have purpose and consider social implications.
Engagement communicates the commitment and involvement we have with the local and regional area. Community service does not adequately communicate the relationship we have with the surrounding communities. We are involved in-depth, in a way that includes respect and benefit to all.