ASU embraces an entrepreneurial, school-centric model that encourages academic, research and performance units to excel in their respective arenas. With this in mind, the ASU graphic identity includes an endorsed branding architecture as an option to using only the ASU logo to address the graphic needs of this entrepreneurial focus while still strongly supporting the ASU brand.
An ASU endorsed brand contains these elements:
* the ASU sunburst;
* a unit's name, either in full or in part, to the right of the sunburst;
* a thin black rule underneath the sunburst and the unit's name; and
* the words "Arizona State University" in black Frutiger Bold under the rule.
The endorsed brand can be shown in the following color formats:
* 4-color (with the unit name either in maroon or black);
* black and white; and
* reverse.
An endorsed brand may also be created in both landscape and centered orientations. In a centered orientation, the sunburst is placed at the top, and the text and rule are centered underneath it. Centered logos are commonly used on coffee mugs and in other applications where the available space is tall but narrow.
Units eligible for an endorsed brand are:
* units that have received substantial naming gifts;
* units that have independent public identities (e.g., KAET);
* primary academic units (colleges and schools with deans); or
* high impact pan-university institutes and initiatives.
Once an endorsed brand is approved, it may be used in place of the ASU logo on all materials, both print and electronic. One, and only one logo, should be used on a publication or web page to represent a unit of the university. If two or more university units are represented in the same publication, the university logo should be used in place of the two individual unit logos. Two or more endorsed logos should never be used in a single publication.
Endorsed brands are approved by the ASU Marketing Council. To contact the council, email stephen.swain@asu.edu or call (480) 965-3203.
Download Approved Endorsed Brand logos