The ASU Communication Guide is a one-stop resource for promoting the ASU brand on all web, print and electronic communications produced to support ASU's mission.

Branding is more than instructions how to use the ASU sunburst logo. It's a much broader concept including color, typography, fonts, photography and more. To help you produce communications that fully represent the ASU brand, the ASU Communication Guide is a collection of the guidelines (or standards that are expected), information about branding in general, a definition of the ASU brand, downloadable logos in several formats, a toolbox of templates and resources, as well as access to the ASU photo gallery, release forms and description of photographic services - everything you need to produce ASU-branded communications.

The ASU brand is more than a logo or color scheme - it is a pledge, a demonstration of trust, to the people we value.